Internet Business, Security

Printability is Key in a Good Logo

I have been involved in the design world and the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I’ve been responsible for printing thousands of logos on countless different products. There are many important elements to consider when designing a logo — such as colors, style and your target audience. But too often, designers fail to consider one of the most important elements of a good logo — printability.

1 – Layout

When designing a logo, consider creating a horizontal and a vertical version of your logo. If your logo is tall, it will not print well on a pen. And if it’s too wide, it will never print well on a stress ball. By creating two versions of your logo (with the same basic elements), you open up endless possibilities for utilization of your logo. You may be surprised at how often you utilize your secondary layout of your company logo.

2 – Color vs Black & White

Every logo needs to look good if it’s printed in one color. If you adored this article therefore you would like to obtain more info regarding รับออกแบบโลโก้ generously visit our web page. Convert your logo to black. Does it still look good? Full color logos may be beautiful on your website, but are not always practical for printing. What happens when you put it on your fax cover sheet? What about in a B&W ad in the phone book?

3 – Size

There will be times where you’ll need to print your logo small. Is your logo still readable if it’s only 1″ wide? Smaller? Print your logo at various sizes and make sure that it’s still readable and looks great at every size. This is another reason to create horizontal and vertical versions of your logo. Sometimes one of the two formats may work considerably better at smaller sizes. If your logo is unreadable when it’s small, you’ve got a problem.

4 – Shades

A shade or a screen of a color presents certain challenges when imprinting your logo. Let’s say your logo is in blue, and the designer has used several shades of the blue in the logo. Shades are printed by imprinting “dots” and leaving some of the background between the dots. The darker the shade, the more dense the printing of the dots. The easiest example is to think of a B&W photo in a newspaper where you can really see the dots. Well what happens if you want to order a blue coffee mug with your logo on it? You’ll probably want to print your logo in white. Well then what are you going to do with the screens of blue? I would certainly suggest that you have a version of your logo where only solid colors are utilized, preferably giving yourself an option to print a one color version of your logo without screens.

5 – Simplicity

Complex logos may be “cool”, but can often become a printing nightmare. Sometimes a simple logo can be more striking and memorable than a complex logo. And if you create a logo keeping in mind all of the elements we’ve discussed today, I bet you’ve already ended up with a logo that’s not too complex to print well.

Your logo is important, and is often a first impression with a new client. Sometimes the most important ability for your new logo is printability. Good luck and happy marketing.

Robert Pires wants Arsenal to sign ANOTHER defender this January

Robert Pires has urged to bring in another defender at in the January transfer window – and wants them to sign more English players.

The north Londoners spent around £150million in the summer window – more than any other Premier League club – with centre-back arriving for £50m alongside full-backs Takehiro Tomiyasu and for a combined £28m. 

Former Gunners winger Pires believes another defender is necessary – and not a central midfielder despite a looming crisis in that position due to players heading off to the Africa Cup of Nations this winter – while he claims that English players help form the base of the team. 

Robert Pires wants Arsenal to sign another defender in the January transfer window 

The club splashed out nearly £80m on the likes of Takehiro Tomiyasu and Ben White (middle)

Pires said: ‘It is difficult but in January if Arsenal can spend money maybe on a defender because I think our midfield and strikers are very good players.

‘In my opinion (they should) sign English players because we need English players in this squad because when you play in the Premier League, you need a player like this.

‘For example, Buy Socks Proxies in my time I played with Tony Adams, Lee Dixon and Martin Keown, Ashely Cole and this is the base for your team. They need to spend the money on a defender in my opinion, English.’

The Gunners have created a new British core in their team over the past 12 months, with youngsters Bukayo Saka and Emile Smith Rowe joining the likes of White, goalkeeper Aaron Ramsdale and full-back Kieran Tierney in the Arsenal squad.  

Pires wants more English Gunners alongside Emile Smith Rowe (left) and Bukayo Saka (right)

English defenders Callum Chambers and Rob Holding are also in the squad, with academy products Ainsley Maitland-Niles, Eddie Nketiah and Folarin Balogun also in the first-team set-up. 

However, Arsenal will have a midfield issue during this winter as central players Thomas Partey and Mohamed Elneny will head off for the African Cup of Nations (AFCON) along with attackers Pierre-Emerick Aubameyang and Nicolas Pepe. 

Reports claim that the first Premier League players will head off for AFCON after the Boxing Day fixtures this year, while midfielder Granit Xhaka is also out until January with a knee ligament issue. 

The Gunners look set to be in the top four race after recovering well from a poor start to the season. Arteta’s Arsenal currently lie in fifth place in the table, three points behind fourth-placed West Ham – who they face at home in a fortnight. 

Mikel Arteta’s side are currently fifth and are in contention for the top four this season

Pires hopes that Arsenal will be in contention for the top four come the end of the season but urges the Gunners squad to ‘fight and keep the spirit’ under Arteta to achieve their goal. 

‘I hope, I wish, because this is my club,’ said Pires when asked if the Gunners can get top four this season. ‘I know for Mikel Arteta it’s not easy but they need to, with Edu, rebuild the team.

‘I know they spent a lot of money during the transfer window, so I believe always in this club. They need to fight. 

‘That is the most important thing until the end, but the players need to fight and keep the spirit until the end with Arteta.’

As Sportsmail , the Gunners will have a maximum of £200m to spend in this January transfer window if they want to use up all of their Financial Fair Play power. 


Robert Pires was talking as he participated in the second episode of the second series of’s Dream Island. To watch Dream Island, visit Europe on YouTube: